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portada Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Type
Physical Book
Publisher
Author
Language
English
Pages
584
Format
Hardcover
Dimensions
27.9 x 21.6 x 3.2 cm
Weight
1.62 kg.
ISBN13
9781799831150
Categories

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Chkoniya, Valentina ; Madsen, Ana Oliveira ; Bukhrashvili, Paata (Author) · Business Science Reference · Hardcover

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior - Chkoniya, Valentina ; Madsen, Ana Oliveira ; Bukhrashvili, Paata

New Book Imported to Taiwan
Delivery: 14 Aug - 24 Aug Shipping: 5 to 6 business days.
NT$ 9,721
NT$ 9,721

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Synopsis "Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior"

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

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