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portada Buyology. Verdades y Mentiras Sobre por que Compramos (in Spanish)
Type
Physical Book
Publisher
Year
2022
Language
Spanish
Pages
224
Format
Paperback
Dimensions
12,5 x 19 cm
ISBN13
9786077477983
Edited in
México
Edition No.
2019

Buyology. Verdades y Mentiras Sobre por que Compramos (in Spanish)

Martin Lindstrom (Author) · Booket · Paperback

Buyology. Verdades y Mentiras Sobre por que Compramos (in Spanish) - Martin Lindstrom

5 estrellas - de un total de 5 estrellas 1 review
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Synopsis "Buyology. Verdades y Mentiras Sobre por que Compramos (in Spanish)"

¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo… Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se les mostraban diversos anuncios, logotipos, marcas y productos.
Martin Lindstrom
  (Author)
View Author's Page
He is globally known for his contributions to marketing and branding. His approach has been to understand from everyday life how consumers decide, motivated by brands, marketing, and advertising. Through his books Brandwashed and Buyology, he has promoted an honest and transparent approach of companies to their customers as a formula to gain more followers.

Lindstrom has been featured in media such as The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes, and Harvard Business Review, among many others, and in 2009 was considered by Time magazine as one of the hundred most influential people in the world. His books have been translated into forty languages and have been published in more than sixty countries.
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Customers reviews

Laura Vanessa Diaz Grajales Tuesday, May 09, 2023
Verified Purchase

Voy casi a mitad del libro y me está encantando todo lo que leo, demasiado recomendado!! Y llegó muy rápido y en excelente estado

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All books in our catalog are Original.
The book is written in Spanish.
The binding of this edition is Paperback.

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