Name: Focus Group Research
SKU: 9178644
Price: 2067.00 TWD
Availability: InStock
Author: Carey, Martha Ann ; Asbury, Jo-Ellen
ISBN: 9781611322569

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Type

Physical Book

Author

Martha Ann Carey

Jo-Ellen Asbury

Publisher

Routledge

Language

English

Pages

118

Format

Paperback

Dimensions

22.6x15x1 cm

Weight

0.20 kg.

ISBN

1611322561

ISBN13

9781611322569

Synopsis "Focus Group Research"

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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Focus Group Research - Carey, Martha Ann ; Asbury, Jo-Ellen

Synopsis "Focus Group Research"

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