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portada Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business
Type
Physical Book
Author
Publisher
Year
2007
Language
English
Pages
368
Format
Paperback
Dimensions
22.9 x 15.3 x 2.4 cm
Weight
0.45 kg.
ISBN
0618785914
ISBN13
9780618785919
Edition No.
0004
Categories

Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business

Jay Conrad Levinson (Author) · Harper Business · Paperback

Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business - Levinson, Jay Conrad

New Book Imported to Taiwan
Delivery: 14 Jul - 22 Jul Shipping: 5 to 6 business days.
NT$ 606
NT$ 606

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Synopsis "Guerilla Marketing: Easy and Inexpensive Strategies for Making big Profits From Your Small Business "

NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.

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