Name: How Cool Brands Stay Hot: Branding to Generations Y and Z
Price: 1624.00 TWD
Availability: InStock
Author: Van Den Bergh, Joeri ; Behrer, Mattias
ISBN: 9780749477172

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portada How Cool Brands Stay Hot: Branding to Generations Y and Z

How Cool Brands Stay Hot: Branding to Generations Y and Z

Type

Physical Book

Author

Joeri Van Den Bergh

Mattias Behrer

Publisher

Kogan Page

Language

English

Format

Paperback

Dimensions

23.4 x 15.6 x 1.7 cm

Weight

0.44 kg.

ISBN13

9780749477172

Edition No.

0003

Synopsis "How Cool Brands Stay Hot: Branding to Generations Y and Z"

While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.

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How Cool Brands Stay Hot: Branding to Generations Y and Z - Van Den Bergh, Joeri ; Behrer, Mattias

Synopsis "How Cool Brands Stay Hot: Branding to Generations Y and Z"

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