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portada Innovation and competition management
Type
Physical Book
Publisher
Author
Language
English
Pages
256
Format
Paperback
Dimensions
22.9 x 15.2 x 1.5 cm
ISBN13
9786209484629

Innovation and competition management

Rodriguez Nomura, Huber; Rodriguez Kong, Maria; Rodriguez Kong, José (Author) · Our Knowledge Publishing · Paperback

Innovation and competition management - Rodriguez Nomura, Huber; Rodriguez Kong, Maria; Rodriguez Kong, José

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Synopsis "Innovation and competition management"

A business organization is an open system that interacts with a direct environment - customers, suppliers and institutions - and an indirect environment composed of macroeconomic, technological, social and cultural factors. This dynamic requires flexible competitive strategies, supported by a technological strategy that identifies and develops technologies to create value and increase productivity.The company requires an adaptable structure and a continuously trained workforce, capable of generating gradual or radical innovations. Strategic leadership is key to fostering a culture of learning and change that strengthens human capital.Strategic thinking makes it possible to understand the relationship between the internal and external environment, identify opportunities and threats, and guide R&D&I. Organizations can compete with low-cost or differentiated products, always aligned with the product life cycle.In the digital era, ICTs and artificial intelligence are essential for managing information, driving innovation and strengthening human capital, a central element of technological progress and sustainable competitiveness.

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