Name: Loose-Leaf for Strategic Management of Technological Innovation de Melissa Schilling(Mcgraw Hill Book co)
Price: 8859.00 TWD
Availability: InStock
Author: Schilling Melissa A.
ISBN: 9781264387823

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portada Loose-Leaf for Strategic Management of Technological Innovation de Melissa Schilling(Mcgraw Hill Book co)

Loose-Leaf for Strategic Management of Technological Innovation de Melissa Schilling(Mcgraw Hill Book co)

Type

Physical Book

Publisher

Mcgraw Hill Book Co

Author

Schilling Melissa A.

Language

English

ISBN13

9781264387823

Edition No.

0007

Loose-Leaf for Strategic Management of Technological Innovation de Melissa Schilling(Mcgraw Hill Book co)

Schilling Melissa A. (Author) · Mcgraw Hill Book Co · Physical Book

New Book Imported to Taiwan

Delivery: 24 Jul - 04 Aug

NT$ 8,859

NT$ 8,859

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Synopsis "Loose-Leaf for Strategic Management of Technological Innovation de Melissa Schilling(Mcgraw Hill Book co)"

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.