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portada Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Type
Physical Book
Publisher
Author
Language
English
Pages
259
Format
Paperback
Dimensions
21.6 x 14.0 x 1.5 cm
Weight
0.33 kg.
ISBN13
9781349448401
Categories

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Rajagopal (Author) · Palgrave MacMillan · Paperback

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets - Rajagopal

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Synopsis "Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets"

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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