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portada Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con
Type
Physical Book
Publisher
Author
Language
English
Pages
322
Format
Paperback
ISBN13
9783319886527
Categories

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con

Rossi, Patricia ; Krey, Nina (Author) · Springer · Paperback

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con - Rossi, Patricia ; Krey, Nina

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Synopsis "Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con"

Examines marketing transformation in the global economyExplores the current state of the marketing field and where it is goingFeatures contributions from marketing researchers and practitioners from around the worldPresents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)

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The binding of this edition is Paperback.

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