Name: Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Price: 1122.00 TWD
Availability: InStock
Author: Mazzeo, Michael ; Oyer, Paul ; Schaefer, Scott
ISBN: 9781455598892

portada Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

Type

Physical Book

Author

Publisher

Language

English

Format

Hardcover

Dimensions

23.1 x 15.0 x 3.0 cm

Weight

0.50 kg.

ISBN13

9781455598892

Synopsis "Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners"

In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners - Mazzeo, Michael ; Oyer, Paul ; Schaefer, Scott

Synopsis "Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners"

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