Name: Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Price: 715.00 TWD
Availability: InStock
Author: Matthew Dicks
ISBN: 9781608689040

Type

Physical Book

Author

Matthew Dicks

Preface by

Masha Cresalia

Publisher

New World Library

Language

English

Pages

336

Format

Paperback

ISBN13

9781608689040

Synopsis "Stories Sell: Storyworthy Strategies to Grow Your Business and Brand"

WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: - The three elements of a winning story: stakes, suspense, and surprise - Finding the right narrative structure (and why beginning at the beginning isn't always the best method) - The power of being vulnerable: how admitting your mistakes can build rapport with audiences - When and how to use humor - Zigging while others zag: making yourself stand out from competitors Whether you're an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

Matthew Dicks

(Author)

View Author's Page

Matthew Dicks es un escritor estadounidense de bestsellers, narrador, profesor y consultor de comunicaciones, conocido por sus novelas como Memorias de un amigo imaginario y su libro de no ficción, Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling. También es un orador público y ganador de múltiples competiciones de narración oral de "The Moth".

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