Name: The big red Fez: How to Make any web Site Better
Price: 586.00 TWD
Availability: InStock
Author: Seth Godin
ISBN: 9780743227902

portada The big red Fez: How to Make any web Site Better

The big red Fez: How to Make any web Site Better

Type

Physical Book

Author

Seth Godin

Publisher

Free Press

Year

2002

Language

English

Pages

112

Format

Paperback

Dimensions

21.5 x 14.1 x 0.8 cm

Weight

0.16 kg.

ISBN

0743227905

ISBN13

9780743227902

Synopsis "The big red Fez: How to Make any web Site Better "

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Seth Godin

(Author)

View Author's Page

Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, which have changed the way we understand marketing, leadership, and the way ideas are spread. His books have sold millions of copies worldwide and have topped the rankings on Amazon, Business Week, or The New York Times

He is also the founder of the platforms Yoyodine and Squidoo, and a successful entrepreneur as well as a renowned speaker. His blog is among the top hundred most popular in the world and is considered a benchmark in the field of marketing and communication.

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