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portada The E-Myth Revisited: Why Most Small Businesses Don't Work and What to do About it
Type
Physical Book
Year
1994
Language
English
Pages
288
Format
Paperback
Dimensions
19.8 x 13.5 x 1.8 cm
Weight
0.2
ISBN
0887307280
ISBN13
9780887307287

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to do About it

Michael E. Gerber (Author) · Harper Business · Paperback

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to do About it - Michael E. Gerber

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Synopsis "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to do About it"

E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.
Michael E. Gerber
  (Author)
View Author's Page
He is an American author and founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California
He was the son of Harry Gerber (a furniture salesman) and Helen Gary Gerber Aaron (a homemaker). He married his first wife, Ilene (partner and shareholder of E-Myth Worldwide) in 1985, which ended in divorce. He remarried Luz Delia in 2006.
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