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portada Advertising as Multilingual Communication
Type
Physical Book
Publisher
Author
Year
2004
Language
English
Pages
206
Format
Paperback
Weight
1
ISBN
0230217060
ISBN13
9780230217065
Edition No.
2005
Categories

Advertising as Multilingual Communication

Helen Kelly-Holmes (Author) · Palgrave Macmillan · Paperback

Advertising as Multilingual Communication - Helen Kelly-Holmes

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Synopsis "Advertising as Multilingual Communication "

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap

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