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portada Basic and Advanced Focus Groups
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
216
Format
Paperback
Dimensions
23.1 x 18.8 x 1.3 cm
Weight
0.41 kg.
ISBN13
9781506327112
Edition No.
1
Categories

Basic and Advanced Focus Groups

David L. Morgan (Author) · Sage Publications, Inc · Paperback

Basic and Advanced Focus Groups - Morgan, David L.

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Synopsis "Basic and Advanced Focus Groups"

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

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The binding of this edition is Paperback.

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