Name: Before the Metrics
SKU: 69143511
Price: 710.00 TWD
Availability: InStock
Author: Arman Kassym
ISBN: 9786011295727

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Type

Physical Book

Publisher

CreateSpace Independent Publishing Platform

Author

Arman Kassym

Language

English

Pages

282

ISBN13

9786011295727

Before the Metrics

Arman Kassym (Author) · CreateSpace Independent Publishing Platform · Physical Book

New Book Imported to Taiwan

Delivery: 09 Nov - 17 Nov

NT$ 710

NT$ 710

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Synopsis "Before the Metrics"

I wrote Before the Metrics around a problem I kept running into while looking at early-stage startups: the decision often comes before the evidence is good enough to make it comfortable.Revenue may still be small. Retention can be noisy. The business model may change again. But an investor still has to decide whether there is something worth looking at more closely.The approach in this book is to stop treating team, market, product, technology, business model, timing, and go-to-market as separate boxes to check. I look at how they interact. Sometimes a weakness matters less because another part of the company compensates for it. Sometimes several individually attractive things simply do not fit together. That difference matters.The book uses startup cases and diagnostic questions to work through these situations. It is mainly for business angels, aspiring venture investors, and analysts who are still building their own judgment and do not yet have years of deal flow to fall back on.