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portada Behavioral Economics for Dummies
Type
Physical Book
Author
Publisher
Year
2012
Language
English
Pages
384
Format
Paperback
Dimensions
23.3x18.8x2.1 cm
Weight
0.56 kg.
ISBN
1118085035
ISBN13
9781118085035
Edition No.
1
Categories

Behavioral Economics for Dummies

Morris Altman (Author) · For Dummies · Paperback

Behavioral Economics for Dummies - Altman, Morris

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Synopsis "Behavioral Economics for Dummies "

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

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