你好! Shipping to Taiwan with premium packaging for just NT$300 

Ship to
Taiwan
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Behavioral economics
Type
Physical Book
Publisher
Author
Language
English
Pages
96
Format
Paperback
Dimensions
22.9x15.2x0.6 cm
ISBN13
9786209483066

Behavioral economics

Doña, Adriana; Téllez, Yahir (Author) · Our Knowledge Publishing · Paperback

Behavioral economics - Doña, Adriana; Téllez, Yahir

Cheaper New Book Imported to Taiwan
Delivery: 18 Nov - 26 Nov Shipping: 14 to 15 business days.
NT$ 2,204
Faster New Book Imported to Taiwan
Delivery: 06 Nov - 16 Nov Shipping: 6 to 7 business days.
NT$ 2,403
NT$ 2,204

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Behavioral economics"

The book offers a comprehensive overview of behavioral economics, explaining how real human decisions depart from classical rationality due to cognitive biases, emotions, heuristics, social pressure, and time and attention constraints. He presents the psychological foundations of decision making, such as Prospect Theory and bounded rationality, which show why people judge gains and losses unequally and resort to mental shortcuts. It also discusses how these processes influence consumption, finance, value perception, organizational behavior and leadership. The text highlights the importance of nudges and choice architecture as strategies that improve decisions in health, education, savings and sustainability without restricting options. Finally, it discusses how behavioral sciences strengthen the design of more effective, humane and evidence-based public policies.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews