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portada Boykottpartizipation de Hoffmann(Springer pg) (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
270
Format
Paperback
ISBN13
9783834914354

Boykottpartizipation de Hoffmann(Springer pg) (in German)

Hoffmann Stefan,Müller Prof Dr Stefan (Author) · Springer Pg · Paperback

Boykottpartizipation de Hoffmann(Springer pg) (in German) - Hoffmann Stefan,Müller Prof Dr Stefan

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Synopsis "Boykottpartizipation de Hoffmann(Springer pg) (in German)"

Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein umfassendes, empirisch validiertes Modell des politisch motivierten Kaufverhaltens, auf dessen Basis sich Implikationen für Manager und politische Akteure ableiten lassen.

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The book is written in German.

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The binding of this edition is Paperback.

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