Name: Brand Management
SKU: 59778650
Price: 2918.00 TWD
Availability: InStock
Author: Deshmukh, Pooja
ISBN: 9786207451692

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Type

Physical Book

Author

Pooja Deshmukh

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

168

Format

Paperback

Dimensions

22.9x15.2x1 cm

Weight

0.25 kg.

ISBN13

9786207451692

Synopsis "Brand Management"

In the era of exponential advancement and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a competitive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense competitive environment. However, only a few marketing management books truly capture andexplain marketing concepts in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included to illustrate the application of the concepts of marketing.

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Brand Management - Deshmukh, Pooja

Synopsis "Brand Management"

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