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portada Brand Power
Type
Physical Book
Publisher
Author
Year
1994
Language
English
Pages
271
Format
Hardcover
ISBN
814779654
ISBN13
9780814779651
Categories

Brand Power

Paul (Edt) Stobart (Author) · New York Univ Pr · Hardcover

Brand Power - paul (edt) stobart

New Book Imported to Taiwan
Delivery: 06 Nov - 16 Nov Shipping: 6 to 7 business days.
NT$ 4,506
NT$ 4,506

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Synopsis "Brand Power "

Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect and nurture them, and that companies without brand names continuously strive to build them. Many have theorized about the most effective way to establish a popular brand. Seldom, however, have the owners of the world's leading brands given their views on the subject. In this volume, successful brand owners reveal their own views on the power and importance of brand names. Senior executives from major international companies such as Coca-Cola, Nestle, Guinness, and Mercedes-Benz get at the heart of what it takes to create, manage, and protect brand names. Coming from a variety of perspectives, the sum of the contributions offers a blueprint for the aspiring brand owner. Further analysis from academics, management consultants and marketing experts rounds out this comprehensive study.

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The book is written in English.

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The binding of this edition is Hardcover.

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