At twenty-nine years old, Mike Sedita weighed three hundred and ninety-five pounds.Seven months later he weighed one hundred and seventy-five - and found out that a new body does not come with a new head.BUILT FOR THE OBJECTION is the story of a man who has had to start over more times than he can defend in polite company, and who finally worked out what all of it had in common.He was the heavy kid in a small New Jersey town who learned to make a room laugh before it could laugh at him. He sold cars, annuities, and eight-figure media plans. He deferred to the wrong man twice and it cost him more money than he likes to say out loud. He buried a brother, a mother, and a father inside of four years while moving three households and holding a business together with both hands.And then, at forty-nine, with a marriage quietly ending and no plan he was willing to say out loud, he started over one more time - and failed for forty-five straight days at the thing he would eventually become the best in the country at doing.This is a memoir about the word no.Not how to avoid it. How to hear it correctly.Because the argument underneath every chapter is one a man learned the hard way, after being told no by teachers, coaches, doctors, employers, women, his own body, and his own family: THE OBJECTION IS NEVER THE PROBLEM. THE OBJECTION IS THE INFORMATION.Inside you'll find a coach who hands a twelve-year-old his own jersey because the league can't get one big enough. A mother who climbs into a press box to take apart a grown man for one sentence about her son - and who waits until four days before she dies to say the thing her son spent his whole life waiting to hear. A grandfather buried in Belgium whose death paid for a mountain, kept a surname alive, and kept his own son out of Vietnam. A father who taught Sunday school, ran on guilt, was the funniest man in every room but his own, and said the words out loud exactly twice in fifty years - both times in writing.You'll find a phone room in Atlanta where a broke twenty-two-year-old figured out the con on his own. A Ford lot in Georgia and the single most useful thing anybody ever learns about selling. Thirteen million dollars lost in a Baltimore conference room because a man who'd been taught the business by somebody else couldn't bring himself to disagree with him out loud.And a coffee shop in Wesley Chapel, where a woman said something as he was walking away that changed the rest of his life.BUILT FOR THE OBJECTION is for anyone who has been told they were too heavy, too loud, too late, too old, or not qualified - and got back up anyway. It is a book about bodies and money and marriage and grief, and it is unsparing about all four. It is also, underneath, a working manual: the same operating system that took its author from forty-five days without a single sale to the largest month in his company's history is laid out in these pages in plain language, free for the taking.Nobody gets a finish line. You get a project you're willing to keep working on.Mike Sedita is a performance coach who trains publishers across the country to build local media businesses. A Million Dollar Producer and record-holder in his industry, he lives in Apollo Beach, Florida with his wife Kacey, two stepsons, and a bulldog named Norman who has heard every story in this book at least a hundred times.This is his first book.
