Name: buyology
SKU: 3477339
Price: 582.00 TWD
Availability: InStock
Author: Martin Lindstrom
ISBN: 9781847940131

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Type

Physical Book

Author

Martin Lindstrom

Language

English

ISBN

1847940137

ISBN13

9781847940131

buyology

Martin Lindstrom (Author) · · Physical Book

New Book Imported to Taiwan

Delivery: 26 Nov - 04 Dec

NT$ 582

NT$ 582

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Synopsis "buyology"

the results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a ...

editorial: random house children"s

Martin Lindstrom

(Author)

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He is globally known for his contributions to marketing and branding. His approach has been to understand from everyday life how consumers decide, motivated by brands, marketing, and advertising. Through his books Brandwashed and Buyology, he has promoted an honest and transparent approach of companies to their customers as a formula to gain more followers.

Lindstrom has been featured in media such as The Wall Street Journal, Newsweek, The Economist, The New York Times, BusinessWeek, Forbes, and Harvard Business Review, among many others, and in 2009 was considered by Time magazine as one of the hundred most influential people in the world. His books have been translated into forty languages and have been published in more than sixty countries.

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