Name: Cognitive Choice Modeling
SKU: 53210303
Price: 1670.00 TWD
Availability: InStock
Author: Zheng Joyce Wang; Jerome R. Busemeyer
ISBN: 9780262044967

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Type

Physical Book

Publisher

Mit Pr

Author

Zheng Joyce Wang; Jerome R. Busemeyer

Format

Hardcover

ISBN13

9780262044967

Synopsis "Cognitive Choice Modeling"

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.