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portada Competitive Drivers for Improving Future Business Performance
Type
Physical Book
Publisher
Author
Language
English
Pages
296
Format
Paperback
Dimensions
27.9x21.6x1.6 cm
Weight
0.69 kg.
ISBN13
9781799818441
Categories

Competitive Drivers for Improving Future Business Performance

Martins, Carlos ; Rodrigues, Paula (Author) · Business Science Reference · Paperback

Competitive Drivers for Improving Future Business Performance - Martins, Carlos ; Rodrigues, Paula

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Synopsis "Competitive Drivers for Improving Future Business Performance"

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.

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