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portada Competitive Strategies
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
292
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349337262

Competitive Strategies

A. Arbore;E. Valdani (Author) · Springer Nature B.V. · Paperback

Competitive Strategies - A. Arbore;E. Valdani

New Book Imported to Taiwan
Delivery: 14 Oct - 27 Oct Shipping: 12 to 16 business days.
NT$ 2,061
NT$ 2,061

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Synopsis "Competitive Strategies"

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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The binding of this edition is Paperback.

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