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portada Contagious: Why Things Catch on
Type
Physical Book
Author
Publisher
Year
2016
Language
English
Pages
256
Format
Paperback
Dimensions
21.1 x 13.7 x 1.8 cm
Weight
0.23 kg.
ISBN13
9781451686586
Edition No.
No
Categories

Contagious: Why Things Catch on

Jonah Berger (Author) · Simon and Schuster · Paperback

Contagious: Why Things Catch on - Jonah Berger

5 estrellas - de un total de 5 estrellas 2 reviews
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Synopsis "Contagious: Why Things Catch on "

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum
Jonah Berger
  (Author)
View Author's Page
He is a marketing professor at the Wharton School of the University of Pennsylvania, where he researches the topics discussed in this book: social influence and how products or ideas achieve success
His studies have been published in journals of psychology, marketing, and economics, and have been referenced in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist, among others
Berger has been awarded various prizes for both his scholarship and his academic work
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Customers reviews

Rodolfo Correa Sunday, February 14, 2021
Verified Purchase

En tiempo justo

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 Eduardo Sepúlveda Thursday, October 20, 2022
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Excelente!!

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The binding of this edition is Paperback.

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