Name: Contemporary Marketing
SKU: 64758780
Price: 3684.00 TWD
Availability: InStock
Author: David Kurtz;Louis Boone
ISBN: 9798214041100

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Type

Physical Book

Publisher

South-Western College Publishing

Author

David Kurtz;Louis Boone

Year

2025

Pages

432

Format

Paperback

Dimensions

27.6x21.3x2.2 cm

ISBN13

9798214041100

Contemporary Marketing

David Kurtz;Louis Boone (Author) · South-Western College Publishing · Paperback

New Book Imported to Taiwan

Delivery: 03 Nov - 11 Nov

NT$ 3,684

NT$ 3,684

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Synopsis "Contemporary Marketing"

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.