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portada Customer Relationship Management (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
40
Format
Paperback
ISBN13
9783668138339

Customer Relationship Management (in German)

Nicolas Teles (Author) · Grin Verlag · Paperback

Customer Relationship Management (in German) - Nicolas Teles

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 13 to 14 business days.
NT$ 788
NT$ 788

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Synopsis "Customer Relationship Management (in German)"

Akademische Arbeit aus dem Jahr 2006 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 2,0, Sprache: Deutsch, Abstract: In dieser Arbeit wird zunächst auf verschiedene Definitionen der Kundenbindung eingegangen. Im Anschluss daran werden Voraussetzungen und verschiedene Ansätze zur Entstehung von Kundenbindung aufgezeigt und erläutert. Abschlie end werden Strategien und Instrumente der Kundenbindung dargestellt. Aus dem Inhalt: - Kundenbindung und Kundenbindungsmanagement; - CRM-Systeme als Mittel der Kundenbindung; - Gründe für das Scheitern von CRM-Systemen.

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The book is written in German.

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The binding of this edition is Paperback.

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