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portada Customer Satisfaction & Corporate Reputation: A Correlation Study
Type
Physical Book
Publisher
Author
Language
English
Pages
136
Format
Paperback
ISBN13
9783639765366

Customer Satisfaction & Corporate Reputation: A Correlation Study

Steve Van Oostenbrugge (Author) · Scholars' Press · Paperback

Customer Satisfaction & Corporate Reputation: A Correlation Study - Steve Van Oostenbrugge

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 13 to 14 business days.
NT$ 6,346
NT$ 6,346

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Synopsis "Customer Satisfaction & Corporate Reputation: A Correlation Study"

Effective decision-making is paramount to the success or failure of any organization. Leadership decisions must reflect proper understanding of customers' needs, as well as the needs of the organization. This study utilizes quantitative statistical methods of correlation to provide a better understanding of the impact of customers' satisfaction levels on an organization's reputation, as perceived by the organization's leadership. By comparing the criteria used in the determination of Fortune magazine's list of the "World's Most Admired Companies" to that of the American Customer Satisfaction Index, the study finds patterns of correlation that provide further credibility to the theory that effective leadership should incorporate the relationship between achievements of corporate reputation and customer satisfaction levels.

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The book is written in English.

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The binding of this edition is Paperback.

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