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portada Data Engineering for Data-Driven Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
272
Format
Hardcover
ISBN13
9781836623274

Data Engineering for Data-Driven Marketing

Baluswamy Balamurugan,Grover Veena,Nallakaruppan M. K. (Author) · Emerald Publishing Limited · Hardcover

Data Engineering for Data-Driven Marketing - Baluswamy Balamurugan,Grover Veena,Nallakaruppan M. K.

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Synopsis "Data Engineering for Data-Driven Marketing"

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.

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The binding of this edition is Hardcover.

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