Name: Digesting the Menu
Price: 2853.00 TWD
Availability: InStock
Author: O'Toole, Anthony
ISBN: 9783330317611

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Type

Physical Book

Author

Anthony O'Toole

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

216

Format

Paperback

Dimensions

22.9 x 15.2 x 1.2 cm

Weight

0.32 kg.

ISBN13

9783330317611

Synopsis "Digesting the Menu"

Menus are becoming a focal point of restaurants today. Not only does the menu describe the list of dishes available to order from the kitchen, but the language on a menu is now a pivotal tool which governs consumers choice in both restaurant and dish selection (Vaughan, 2011). Different terminology can be seen on Irish restaurant menus; however these terms are rarely explored and explained. The overall aim of this study is to explore the use of terms on the Irish restaurant menus. The overall conclusion from this study is that the terms used on menus need to be carefully selected and balanced against the restaurant type and consumer profile, and that the restaurant server has become a focal part in influencing menu dish selection.

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Digesting the Menu - O'Toole, Anthony

Synopsis "Digesting the Menu"

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