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portada Digital Pricing Strategy
Type
Physical Book
Publisher
Author
Language
English
Pages
340
Format
Paperback
ISBN13
9781032127729
Edition No.
1

Digital Pricing Strategy

Stephan Liozu (Editor), Andreas Hinterhuber (Editor) (Author) · Routledge · Paperback

Digital Pricing Strategy - Stephan Liozu (Editor), Andreas Hinterhuber (Editor)

New Book Imported to Taiwan
Delivery: 20 Oct - 28 Oct Shipping: 4 to 5 business days.
NT$ 2,175
NT$ 2,175

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Synopsis "Digital Pricing Strategy "

Digital Pricing Strategy provides a best-practice overview of how companies design, analyse and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.Comprehensive and applied in its approach, this text provides postgraduate, MBA and Executive Education students with an understanding of the capabilities, processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

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