Name: Digital Pricing
SKU: 63501026
Price: 2076.00 TWD
Availability: InStock
Author: Frank Frohmann

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Type

Physical Book

Publisher

Springer Nature B.V.

Author

Frank Frohmann

Year

2023

Language

English

Pages

356

Format

Paperback

Dimensions

23.4x15.6 cm

ISBN13

9783031245923

Digital Pricing

Frank Frohmann (Author) · Springer Nature B.V. · Paperback

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Synopsis "Digital Pricing"

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

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Digital Pricing - Frank Frohmann

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