Name: Dynamic Customer Strategy
SKU: 55142122
Price: 942.00 TWD
Availability: InStock
Author: Jeff Tanner Jr.
ISBN: 9781606496961

Select your country

Americas

Europe

Rest of the world

Type

Physical Book

Publisher

Business Expert Press

Author

Jeff Tanner Jr.

Language

English

Pages

200

Format

Paperback

ISBN13

9781606496961

Dynamic Customer Strategy

Jeff Tanner Jr. (Author) · Business Expert Press · Paperback

Cheaper New Book Imported to Taiwan

Delivery: 19 Oct - 30 Oct

NT$ 942

Faster New Book Imported to Taiwan

Delivery: 02 Oct - 12 Oct

NT$ 1,051

NT$ 942

Add to Wishlist

Synopsis "Dynamic Customer Strategy "

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Dynamic Customer Strategy - Jeff Tanner Jr.

Synopsis "Dynamic Customer Strategy "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery