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portada emerging marketer
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
264
Format
Paperback
Dimensions
22.9x15.2x1.8 cm
Weight
0.36 kg.
ISBN
0615321976
ISBN13
9780615321974
Categories

emerging marketer

Shawn Rorick (Author) · Emerging Marketer Publishing, Incorporated · Paperback

emerging marketer - Rorick, Shawn

New Book Imported to Taiwan
Delivery: 14 Oct - 27 Oct Shipping: 16 to 20 business days.
NT$ 1,219
NT$ 1,219

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Synopsis "emerging marketer"

All information in the world doubles every three years. Technology advancements happen every two. Marketers today barely keep up with new channels rising. Facing opposition from seasoned generations, they need data and support to justify their new media endeavors. Social media, widgets, and SMS are just a few of the hottest buzzwords today. Targeting a fragmented audience is critical but riddled with challenges. Marketers must not only seek, evaluate and execute advanced campaigns but apply trends portraying how the human race is now deciding where, when and how their media is consumed. Fortunately, there are indicators during transitions in media technology that alert the professional as to the right time to "jump". Emerging Marketer identifies, explains and takes a visionary approach to new media. Honest assessments of next-gen advertising will help formulate marketing strategies with tips, rules of thumb and examples. Observations of audience behavior today, will educate readers on key elements used to gauge media evolvement and how to predict the road ahead.

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