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portada Explaining Consumer Choice
Type
Physical Book
Author
Publisher
Language
English
Pages
256
Format
Paperback
Dimensions
21.6x14x1.4 cm
Weight
0.32 kg.
ISBN13
9781349547111
Categories

Explaining Consumer Choice

G. Foxall (Author) · Palgrave MacMillan · Paperback

Explaining Consumer Choice - Foxall, G.

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Synopsis "Explaining Consumer Choice"

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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The book is written in English.

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The binding of this edition is Paperback.

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