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portada Exploring Markets: A Very Brief Introduction
Type
Physical Book
Publisher
Author
Language
English
Pages
46
Format
Paperback
Dimensions
20.2x13.1x0.4 cm
ISBN13
9783032050281

Exploring Markets: A Very Brief Introduction

Kühl, Stefan (Author) · Springer · Paperback

Exploring Markets: A Very Brief Introduction - Kühl, Stefan

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Synopsis "Exploring Markets: A Very Brief Introduction"

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment -or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

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The binding of this edition is Paperback.

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