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portada Green Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
252
Format
Paperback
Dimensions
22.9x15.2x1.4 cm
Weight
0.37 kg.
ISBN13
9786200006806
Categories

Green Marketing

Vikas Nath (Author) · Rajendra Prasad Das (Author) · LAP Lambert Academic Publishing · Paperback

Green Marketing - Nath, Vikas ; Das, Rajendra Prasad

New Book Imported to Taiwan
Delivery: 14 Oct - 22 Oct Shipping: 13 to 14 business days.
NT$ 2,815
NT$ 2,815

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Synopsis "Green Marketing"

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.

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The binding of this edition is Paperback.

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