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portada Heuristic Rhetoric: Principles and Practice
Type
Physical Book
Author
Publisher
Language
English
Pages
216
Format
Paperback
Dimensions
21x14.8x1.4 cm
Weight
0.31 kg.
ISBN13
9783030984847
Categories

Heuristic Rhetoric: Principles and Practice

Gábor Tahin (Author) · Palgrave MacMillan · Paperback

Heuristic Rhetoric: Principles and Practice - Tahin, Gábor

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Synopsis "Heuristic Rhetoric: Principles and Practice"

This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.

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