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portada How to Discover Customer Value
Type
Physical Book
Publisher
Language
English
Pages
264
Format
Paperback
Dimensions
20.3 x 13.3 x 1.5 cm
Weight
0.30 kg.
ISBN13
9789355200075

How to Discover Customer Value

S. Parthasarathy (Author) · Rupa · Paperback

How to Discover Customer Value - Parthasarathy, S.

New Book Imported to Taiwan
Delivery: 20 Jul - 28 Jul Shipping: 5 to 6 business days.
NT$ 1,050
NT$ 1,050

Synopsis "How to Discover Customer Value"

Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions: Where does customer value reside and how does one find it? In an age where customers are increasingly distracted, this book helps entrepreneurs simplify their message to the customer Provides a framework to retain present customers and create future ones An essential book for start-ups, marketers and entrepreneurs The author uses his entrepreneurial experience of 30 years to provide an important insight into customer behaviour and creation

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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