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portada Innovation Management
Type
Physical Book
Author
Publisher
Language
English
Pages
464
Format
Paperback
Dimensions
25.4x17.8x2.5 cm
Weight
0.45 kg.
ISBN13
9781350337961
Edition No.
0004
Categories

Innovation Management

Rick Mitchell (Author) · Keith Goffin (Author) · Bloomsbury Academic · Paperback

Innovation Management - Goffin, Keith ; Mitchell, Rick

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Synopsis "Innovation Management"

This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms. Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

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The book is written in English.

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The binding of this edition is Paperback.

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