Name: Innovation Management
SKU: 55959258
Price: 2079.00 TWD
Availability: InStock
Author: Ende, Jan Van Den
ISBN: 9781352012422

Select your country

Americas

Europe

Rest of the world

Type

Physical Book

Publisher

Red Globe Press

Author

Ende, Jan Van Den

Language

English

Pages

280

Format

Paperback

Dimensions

25.4x20.3x1.3 cm

Weight

0.54 kg.

ISBN13

9781352012422

Synopsis "Innovation Management"

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Innovation Management - Ende, Jan Van Den

Synopsis "Innovation Management"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery