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portada Internal marketing tools
Type
Physical Book
Publisher
Author
Language
English
Pages
64
Format
Paperback
Dimensions
22.9x15.2x0.4 cm
ISBN13
9786209466977

Internal marketing tools

Gonçalves, Gabriela Gomes; Marta, Cristiane Palacios; Peres, Teresa Cristina De Oliveira (Author) · Our Knowledge Publishing · Paperback

Internal marketing tools - Gonçalves, Gabriela Gomes; Marta, Cristiane Palacios; Peres, Teresa Cristina de Oliveira

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Synopsis "Internal marketing tools"

The purpose of this study is to propose improvements to a public university library based on an Organisational Climate Survey, conducted with the aim of identifying its weaknesses, expectations and aspirations, seeking to understand its internal relationships and survey its needs. Direct human interference in activities that interact with the end customer increases companies' investments in plans and structures that address and motivate them in the pursuit of the Organisation's objectives. The results obtained in the survey helped to create an internal marketing programme that can guide the library's management in the pursuit of improvements in environmental relations as well as internal customer x external customer relations.

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