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portada International Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
540
Format
Paperback
ISBN13
9781032583662
Edition No.
0006

International Marketing

Sak Onkvisit; Michael A. Merz; John J. Shaw (Author) · Routledge Chapman Hall · Paperback

International Marketing - Sak Onkvisit; Michael A. Merz; John J. Shaw

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Synopsis "International Marketing"

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

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The book is written in English.

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The binding of this edition is Paperback.

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