Name: introduction to semiconductor marketing
SKU: 2621513
Price: 1757.00 TWD
Availability: InStock
Author: Servati, Alireza ; Simon, Anthony R.
ISBN: 9780972518987

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portada introduction to semiconductor marketing

Type

Physical Book

Author

Alireza Servati

Anthony R. Simon

Publisher

Simon Publications

Language

English

Pages

256

Format

Paperback

Dimensions

22.9x15.2x1.5 cm

Weight

0.38 kg.

ISBN

0972518983

ISBN13

9780972518987

Synopsis "introduction to semiconductor marketing"

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.

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introduction to semiconductor marketing - Servati, Alireza ; Simon, Anthony R.

Synopsis "introduction to semiconductor marketing"

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