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portada Long Tail
Type
Physical Book
Publisher
Language
English
Format
Paperback
Dimensions
0 x 0 cm
ISBN13
9786130334819

Long Tail

New Book Imported to Taiwan
Delivery: 09 Oct - 19 Oct Shipping: 13 to 14 business days.
NT$ 4,186
NT$ 4,186

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Synopsis "Long Tail"

High Quality Content by WIKIPEDIA articles! The Long Tail or long tail is a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities usually in addition to selling fewer popular items in large quantities. The concept was popularised by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com and Netflix as examples of businesses applying this strategy. Anderson elaborated the Long Tail concept in his book The Long Tail: Why the Future of Business Is Selling Less of More.

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The book is written in English.

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The binding of this edition is Paperback.

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