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portada Marketing Data Science and AI for media: A practical book outline with theory, Python coding examples, and applied marketing use cases
Type
Physical Book
Publisher
Author
Language
English
Pages
92
Format
Paperback
ISBN13
9798906963642

Marketing Data Science and AI for media: A practical book outline with theory, Python coding examples, and applied marketing use cases

Kiran Sathyanarayana (Author) · Notion Press · Paperback

Marketing Data Science and AI for media: A practical book outline with theory, Python coding examples, and applied marketing use cases - Kiran Sathyanarayana

New Book Imported to Taiwan
Delivery: 06 Nov - 16 Nov Shipping: 6 to 7 business days.
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Synopsis "Marketing Data Science and AI for media: A practical book outline with theory, Python coding examples, and applied marketing use cases"

This book dwelves into application of data science and generative AI techniques in marketing with specific reference to media industry. We look at some marketing use cases implemented using data science and AI techniques, we cover some of the concepts involved, solve some examples using synthetic dataset and look at how industry uses data science and AI in marketing . Though examples covered refer to media industry, some of these concepts are used in other industries as well. Some of the case studies are fictionalized to depict as to how they are implemented in the industry to explain the concept which is being discussed.

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