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portada Marketing Strategy and Competitive Positioning
Type
Physical Book
Author
Publisher
Year
2020
Language
English
Pages
616
Format
Paperback
Dimensions
26.2x19.3x2.5 cm
Weight
1.16 kg.
ISBN13
9781292276540
Edition No.
0007
Categories

Marketing Strategy and Competitive Positioning

Graham Hooley (Author) · Nigel Piercy (Author) · Brigitte Nicoulaud (Author) · Pearson · Paperback

Marketing Strategy and Competitive Positioning - Hooley, Graham ; Piercy, Nigel ; Nicoulaud, Brigitte

New Book Imported to Taiwan
Delivery: 13 Nov - 24 Nov Shipping: 13 to 15 business days.
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NT$ 8,109

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Synopsis "Marketing Strategy and Competitive Positioning"

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation - the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation. Pearson, the world's learning company.

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