Name: Marketing
SKU: 57374186
Price: 1553.00 TWD
Availability: InStock
Author: Chauhan, Rahul
ISBN: 9786200309402

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Type

Physical Book

Author

Rahul Chauhan

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.4 cm

Weight

0.10 kg.

ISBN13

9786200309402

Synopsis "Marketing"

Aim of this book is to target the small group of people. Especially undergraduate students like BBA and B.Com. and all other learners. In this book chapter one is about the marketing mix and marketing promotion. In chapter two students will find the external management of the market that is the distribution management and channel management. Third chapter talks about the marketing research and how can we enter in the market with the new product and new strategy and it also talks about the primary and secondary data and marketing research process. For any research main part is the case study. So last chapter talks about the case study and how to write good and effective case study, and how to analyze case study. So by this simple chapter summary students can identify more for their study purpose and examination purpose and also for life learning.

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Marketing - Chauhan, Rahul

Synopsis "Marketing"

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